E-commerce stores

One brand.
All the way to the checkout.

For many customers, the store is the first place they meet the brand, and the place where they decide. The studio designs and develops it on top of the identity, so the images, the type, the tone and the checkout belong to one system.

Two client stores. Each one opens live, in a new tab.

Client stores

Same studio, two very different briefs.

01 · Women's activewear

Lovahlight Soulfit

A launch store for a first collection, built to sell one product well, in the languages and with the payment methods of its customers.

Market: Dominican Republic and Haiti
The studio's work: Logo, store design and development
Languages: Spanish, French, English and Haitian Creole
Launch: 20 October 2026

Until the launch, the store opens with a password page.

Visit the store

02 · Streetwear

IDNV IV

A first drop sold through Instagram ads: a black-and-white store, designed for the phone first, that carries the label's manifesto.

Traffic: Instagram ads
The studio's work: Store design and development, launch visuals for the drop
Direction: Black and white, minimal, mobile first
First drop: Tees and hoodies

Visit the store

Two stores, two different jobs

The brief decides the store, not the template.

	Lovahlight Soulfit	IDNV IV
Who buys	Lovahlight SoulfitWomen in the Dominican Republic and Haiti, reached by word of mouth and social media.	IDNV IVA streetwear audience, reached through paid Instagram campaigns.
What the store must do	Lovahlight SoulfitIntroduce a new brand and sell one set, with the rest of the range announced as coming soon.	IDNV IVTurn a click on an ad into a sale in a few taps, on a phone.
Visual direction	Lovahlight SoulfitCream, black and plum, with studio photography of the collection.	IDNV IVBlack and white, led by the logo and the manifesto, with few elements.
What the studio added	Lovahlight SoulfitThe store, its content and its emails, in four languages, built on the logo the studio designed a year earlier.	IDNV IVThe store and the visuals of the first drop, designed as one campaign.

What the brand gains

One brand, from the logo to the checkout

The store uses the identity's own colours, type and images, so customers recognise the brand on every page.

Built for how customers really buy

Payment methods, currencies, languages and shipping are set for the brand's real market, not left on a default template.

Ready to grow

New products, collections and languages are added within the same system, without redesigning the store.

What it covers

Store design

Home page, collections, product pages and cart, designed on the identity, for phone and desktop.

Theme development

The theme is adapted and extended so the design is built as drawn, and stays fast on a phone.

Content and languages

Product pages, collections, translations and the store's emails, written in the brand's voice.

Launch setup

Payments, currencies, shipping zones and order notifications, tested before the store opens.

One brand.All the way to the checkout.